GLOBAL RISE OF INFLUENCER MARKETING AND DISRUPTION OF TRADITIONAL MARKETING METHODS
Join this timely panel to learn how brands are using influencer marketing to: connect authentically with communities of scale, raise brand awareness and boost customer acquisition.
The New York Times says: "Don't Scoff at Influencers. They're Taking Over the World." As social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand.
Come and join us for a panel discussion hosted at 3BlackDot with brands and marketing professionals to learn more about this emerging and powerful tool and how to get started for your brand.
Our panel represents a cross-section of the new industry of influencer marketing, with panelists contributing from the perspective of the brands, influencers and platforms. The panel portion of the event will be from 6:30 to 7:30 with networking before and after the panel.
This event is hosted by the Chicago Booth Alumni Club of Los Angeles, but alumni of all schools of the University of Chicago are welcome to attend. Please see the event posting on the Chicago Booth website here.
$25 in advance, $30 at the door.
Food and beverage will be provided. Parking available. Venue is both outdoors and indoors (be sure to bring a jacket and/or scarf).
About our event hosts:
A subsidiary of Paris-based media conglomerate, Webedia, 3BlackDot is an Influencer-driven digital studio focused on the intersection of gaming and lifestyle. Since 2013, 3BlackDot has lead the Influencer Marketing industry, first by blazing a path of equitable Influencer partnerships and today, by supporting their communities with 360 marketing, content and merchandising. 3BlackDot's roster of Influencer in aggregate generate a billion monthly views via hundreds of millions of subscribers, worldwide.
Michael Medrano (Panelist) '12
Marketing Director, PUBG
Michael is the Marketing Director at PUBG where he leads PUBG's global marketing team which oversees brand, paid media, market research, social media and marketing analytics. PUBG grossed over $920MM in 2018 and is currently the fifth best selling game of all time with over 50 million copies sold.
Prior to PUBG, Michael was a brand manager at Blizzard Entertainment and the manager for product and monetization intelligence at Machinima. Michael has a BA in Economics from Stanford University and is a 2012 graduate of the University of Chicago Booth School of Business with an MBA in Entrepreneurship and Marketing.
Sheree (Pan) Ho (Panelist)
Founder and Creative Director, Posh Classy Mom
Sheree is the owner and creative director of Posh Classy Mom, a digital destination for fashion, beauty, lifestyle and luxury travel content via influencer marketing. Posh Classy Mom has an influence reach of over 150,000 followers across her social media platforms worldwide with content in English and Mandarin. Sheree created Posh Classy Mom with an aim to exemplify leading a healthy and happy family life while looking put together and having fun.
Sheree has created and managed digital campaigns for numerous international brands, many of which are long term repeating partnerships. Her portfolio of brands include: Cartier, Saks Off Fifth, Shopbop, Nordstrom, Banana Republic, Derek Lam, Carbon38, L*Space, Vince Camuto, Sephora, La Mer, La Prairie, Chanel Beauty, Ralph Lauren, Amore Pacific, Sulwhasoo, Estee Lauder, Clarins, Marc Jacobs Beauty, Erno Laszlo, Cle de Peau, Google Home, Dyson, Ritz Carlton Hotels, Sofitel Hotels, Le Meridien Hotels and many more. Sheree has been featured by established online publications, and magazines such as Vogue.com, W Magazine, Elle Spain, Huffington Post, Wear.net
Chris Gonzalez (Speaker)
Chief Marketing Officer, NeoReach
Chris is a summa cum laude graduate of Texas State University, former startup founder, and currently serves as Chief Marketing Officer at NeoReach. His first bootstrapped company Gnack, was responsible for trademarking the term 'micro influencer' and pioneering the industry subcategory with customers like Johnson & Johnson, Nestle, Neutrogena, Walgreens and more.
After acquiring Gnack in early 2017, Chris joined NeoReach as their CMO in the pursuit of his next step in making influencer marketing more globally accessible to brands and creators alike. Chris is also the current president of the 501c3 non-profit Aspire To Be Foundation and is a regular contributor to publications like Forbes, Vox, and Digiday.
Diana Yan (Moderator) '15
Senior Marketing Manager, GoodRx
Diana is the Senior Marketing Manager for GoodRx, a company that gathers prices for more than 70,000 pharmacies across the U.S. to brings consumers up-to-date information about what drugs cost and how they can save. More than 10 million Americans trust GoodRx to help them find better information and prices every month. Since 2011, GoodRx has helped people save more than $10 billion in prescription drug expenses. The app is consistently ranked as #1 in the medical category on Apple's App Store and Google Play, and fully one-third of doctors recommend GoodRx to their patients.
Diana has a BA in Social Welfare from UC Berkeley and is a 2015 graduate of The University of Chicago Booth School of Business with an MBA in Marketing Management and Management and Organizational Behavior.